
Brand & Design
About
My upbringing has been a melting pot of juxtaposing cultures, growing up I’ve been surrounded by a flux of East and West. Originally from Johannesburg, I split half my time between South Africa and East Asia, studied Mandarin Linguistics and dabbled with design engineering in Taipei, then found branding and art direction in Cape Town. I’m always up for a challenge, and believe that design should solve problems for and within humanity.
I advocate for sustainable design that addresses environmental, societal, and cultural issues. The Japanese philosophy of Kintsugi under pins my ethos. Breakage is no grounds for disregard, but rather a phase of life. Through mending the cracks, strength and even greater value can be added. Knowing that nothing is ever truly complete, but striving for perfection through constant progress and cultivation, whilst honing harmony and balance.
CONTACT
Get in touch via the form below, or send an e-mail to info@aleceabasson.co.za
We look forward to hearing from you.
HIGHLIGHTS
2017
Brand Challenge Award Best Copywriting
Brand Challenge Award Best Concept
Fresh Cream Award Visual Communication
Fresh Cream Award Excellency
2018
Loeries Student Portfolio Exhibitant
Loeries Instagram Hack Winner
Pendoring Award Finalist
Gold Pack Award Finalist
Vega Portfolio of the Year
2019
Graduated Summa Cum Laude
Pencil Award Visual Communication