Brand & Design

Brand & Design

    

About

Hi, welcome to my online portfolio site. I am a young and upcoming brand communicator, strategic designer and art director, currently based in Cape Town and Johannesburg. I specialize in merging strategy and design to implement innovative and pragmatic brand solutions across all touch points.

My upbringing has been a melting pot of juxtaposing cultures, growing up I’ve been surrounded by a flux of East and West. Originally from Johannesburg, I split half my time between South Africa and East Asia, studied Mandarin Linguistics and dabbled with design engineering in Taipei, then found branding and art direction in Cape Town. I’m always up for a challenge, and believe that design should solve problems for and within humanity.

I advocate for sustainable design that addresses environmental, societal, and cultural issues. The Japanese philosophy of Kintsugi under pins my ethos. Breakage is no grounds for disregard, but rather a phase of life. Through mending the cracks, strength and even greater value can be added. Knowing that nothing is ever truly complete, but striving for perfection through constant progress and cultivation, whilst honing harmony and balance.










CONTACT

Interested in collaborating or just want to say Hi?
Get in touch via the form below, or send an e-mail to info@aleceabasson.co.za
We look forward to hearing from you.

HIGHLIGHTS

2017

Brand Challenge Award Best Copywriting
Brand Challenge Award Best Concept
Fresh Cream Award Visual Communication
Fresh Cream Award Excellency

2018

Loeries Student Portfolio Exhibitant
Loeries Instagram Hack Winner
Pendoring Award Finalist
Gold Pack Award Finalist
Vega Portfolio of  the Year 

2019

Graduated Summa Cum Laude
Pencil Award 
Visual Communication

 

News & Events

Vega students walk away with eight Loeries at the 2018 awards

This past weekend saw a group of talented students from Vega, take home an impressive eight Loeries and the Instagram Instahack Award at the 40th annual Loerie Awards. Alecea Basson, Chanre Bosch and Bernedene Clausing were named this year’s winners of the coveted Instahack Award, making this the third consecutive year that Vega students have […]